Re-imagine Walmart Fresh Produce Department. Create an omni-channel experience to help Walmart shopper overcome the barrier that Walmart produce is not as fresh as “grocery store” produce.
Concepted a new look utilizing creative that would inspire a higher level of fresh and connect shoppers with messaging around “fresh”, “picked by you”. The idea was to weave creative, messaging, and tactics together through off-line and online experiences with creative inspired by local produce stands, local farmers markets, local farms, incorporating more authentic materials into the department evoking a fresher, “just picked”, locality and tone, a hand of the artist look and feel inspired by wood pallets and handwritten chalkboards you would find at your local produce stand or market. In addition to the new look, we also concepted a “Try it. Rate it. Win it.” program that would inspire shoppers to try the fresh produce while in-store during promoted retail-tainment events, providing shoppers the opportunity and incentive to rate, review, and share in-store or online through Fresh Produce POV on Walmart.com, through Walmart App, or even during a live in-store interview with a Real-Time Walmart TV Host acting as the Fresh Produce Ambassador. Shoppers would have the opportunity to see for themselves first hand as well as have the chance to sign up as Walmart Fresh Produce Ambassadors. In return they could be entered into various enter to win contests such as instant Walmart Gift Cards or even Fresh Produce for a Year.
Results // Walmart has since undergone initiatives to change the online and off-line experience for their shoppers within the Fresh Produce Department as well as others areas of the store.
Client // Procter and Gamble
Challenge // New Product Launch exclusive to Sam’s Club
Solution // Partnering with P&G Brand Team and collaborating cross-functionally with account, planning, insights, digital, and other agency leads we were able to successfully design and develop a range of tactics online and off-line to help promote and launch this exclusive product created for Club Members. Tactics included a full 360 omni-channel approach including a branded microsite, mobile brand pages, the use of third party influencers and social media outlets, Vloggers, video, facebook, email blasts, GeoTargeted Mobile ads, Sam’s Club HomePage POV, In-Store signage and packaging and a spot on ‘The View’.
Results // Record breaking for Sam’s Club, over $1 million in sales, $1200+ Per Club/PerWeek when our campaign went live.
Sam's Club Total Clean
Walmart - Spark and Save
Client // Walmart
Project // Spark and Save
Challenge // Concept an idea around Walmart being a content brand that helps the shopper interact and engage with Walmart anywhere along the user journey using engaging and relevant content off-line and online in return allowing Walmart to engage with the shopper.
Solution // Brought to life a program and app called Spark and Save that the shopper could access while utilizing current Walmart app and features. The Spark and Save function would bring Walmart items to life through digimarc printing, scanning codes, text, augmented reality, and other social platforms allowing the walmart shopper to fully interact and engage anywhere along the shopper journey. (off-line, online, radio, tv, retailtainment, exclusive products and brands). Walmart would know where and how they’re engaging and if they’re shopping or consuming so they can provide the most relevant content.
Gillette Fusion Proglide
Client // Procter and Gamble
Challenge // Gillette Fusion ProGlide 376 Sam’s Club Launch
Solution // Partnering with P&G Brand Team and collaborating cross-functionally with internal agency partners we were able to successfully design, develop, and execute a range of tactics online and off-line to help generate awareness and drive trial with members around the launch of the new Gillette Fusion ProGlide 376 in Sam’s Clubs. Using a 360 approach, tactics included digital banner ads, flash and static, social media ads, mobile banners and email blasts, print ads, as well as concepts for an In-Store WOW Display.
Results // Record breaking for Sam’s Club and a huge lift for P&G; over $1 million in sales, selling 3x better than any previous razor launch at Sam’s Club in the last eight years.
Walmart - NEW
Client // Walmart
Project // NEW
Challenge // Create an Omnichannel campaign driven around the 1000’s of latest and greatest, new items that can be found off-line and online every day at Walmart.
Solution // Brought to life a program highlighting the hottest new items found at Walmart everyday through in-store merchandising, retailtainment, online promotions through social media and walmart.com, as well as store associates.